Lead Generation

Skip Tracing for Real Estate Wholesalers

Most of the best motivated seller leads don't have a phone number attached. Skip tracing is how you find one. Here is how to do it fast, accurately, and at scale.

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What Skip Tracing Is and Why Wholesalers Use It

Skip tracing in real estate is the process of finding current contact information for a property owner using public records and data aggregation services. The term comes from debt collection, where investigators would "trace" people who had "skipped" town. In wholesaling, it means the same thing at a smaller scale: you have an address, you need a phone number.

Most high-quality motivated seller lists, including absentee owner lists, tax delinquent lists, pre-foreclosure notices, and vacant property lists, include the owner's name and mailing address. They rarely include a direct phone number. Skip tracing fills that gap.

Without skip tracing, your list is just paper. With it, you have a call list. The quality of your skip trace results directly determines how many conversations you can start.

Which Lists Require Skip Tracing

Not every lead source requires skip tracing. Some inbound channels, like a seller who fills out a form on your website or calls from a direct mail piece, already give you their contact info. But the highest-volume outbound channels almost always require it:

The best motivated seller lists don't come with phone numbers. Skip tracing is the step that converts a list of addresses into a call list. How quickly you can skip trace a list determines how fast you can start outreach.

The Best Skip Tracing Tools in 2026

There are dozens of skip tracing services available. They vary significantly in hit rate, data freshness, price, and ease of use. Here are the most commonly used options among active wholesalers:

BatchSkipTracing

One of the most popular bulk skip tracing services for wholesalers. You upload a CSV with owner names and addresses, and receive a file back with phone numbers and emails. Pricing is per record, typically a few cents each at volume. Hit rates are strong for residential properties. Good option if you are running large lists regularly.

PropStream

PropStream is a lead generation and data platform that includes built-in skip tracing. If you are already using PropStream to pull lists, you can skip trace directly inside the platform without exporting. Convenient, though the per-skip cost is higher than dedicated bulk services.

REI Skip

A skip tracing service built specifically for real estate investors. Competitive pricing on bulk uploads and generally good hit rates. Often used alongside BatchSkipTracing as a second pass to fill in gaps.

Skipify

Offers real-time skip tracing for individual records as well as bulk uploads. Useful when you want to skip trace a single lead immediately rather than batching a full list.

TLO and LexisNexis

Enterprise-level data aggregators used by professionals in legal and financial industries. Extremely high accuracy and data depth, but access requires business verification and costs more. Used by larger wholesale operations doing high volume.

Step 1 Build Your List First

Skip tracing is the second step, not the first. Before you trace anything, you need a list to trace. The most common sources:

Your list quality matters as much as your skip tracing quality. A stale or over-farmed list will produce low response rates even with perfect contact information. Prioritize lists with high equity, motivated conditions, and recent activity.

Step 2 Format Your Upload File Correctly

Most bulk skip tracing services accept CSV files. The minimum required fields are typically first name, last name, property address, city, state, and zip. Some services also accept a mailing address if it differs from the property address.

Clean your list before uploading. Remove duplicates. Standardize address formatting. Split full names into first and last name columns. A messy upload produces messy results, and you pay per record either way.

Remove any records where you already have confirmed contact information. No need to pay to skip trace a seller who already called you.

Step 3 Evaluate Your Hit Rate and Quality

A "hit" means the service returned at least one phone number for a record. Hit rates typically range from 60 to 85 percent depending on the list type and the service. Older owners, rural properties, and inherited properties tend to have lower hit rates.

When you receive results back, the service will usually return multiple phone numbers ranked by confidence score. Start with the highest-confidence numbers. Lower-confidence numbers are worth calling but expect more wrong numbers.

If your hit rate is below 50 percent, try a second service on the misses. Different services draw from different data sources. A record that returns nothing in BatchSkipTracing sometimes shows up in REI Skip.

Step 4 Load Results Into Your CRM and Start Outreach

Once you have phone numbers, load them into your CRM or dialer. Most wholesalers use a combination of cold calling and SMS outreach to work through a skip-traced list.

Cold calling gets faster responses but requires more time per contact. SMS allows you to work through a list faster, but compliance and opt-out rules apply. Most serious operations use both: a first SMS to introduce the inquiry, followed by a call if there is no response.

Do not call a list of 500 without a follow-up system. Most sellers will not respond on the first contact. Your CRM should track every contact attempt and queue follow-up automatically. Wholesalers who follow up consistently close far more deals than those who blast once and move on.

What to Do When a Seller Responds

The skip trace and the outreach get you to the conversation. What happens next determines whether you move toward a deal. Once a seller expresses interest or wants to know more about your offer:

The most common stall point after the first call is waiting on property condition data. You have the seller's attention right now. The faster you can get photos and get an offer in front of them, the better your chances of closing before they talk to someone else.

Skip tracing gets you the conversation. Speed closes the deal. Once a seller responds, send them a SellerSubmit link immediately. They can complete a guided photo walkthrough from their phone in under 10 minutes, and you have everything you need to make an offer the same day.

Manual Outreach vs Skip-Traced Outreach

Category Without Skip Tracing With Skip Tracing
Lead source Inbound only: forms, referrals, bandit signs Inbound plus any list type: absentee, tax delinquent, pre-foreclosure, vacant
List size Limited by inbound volume, hard to scale Unlimited. Pull county records, build lists of thousands, skip trace in bulk
Lead quality control Takes whatever comes in, no filtering by equity or motivation criteria Filter by equity, owner-occupied status, delinquency, time owned before pulling
Cost per lead Higher if paying for ads or direct mail without targeting Low. County records are free or cheap, skip tracing runs pennies per record
Speed to call list Depends on inbound lead flow, uncontrollable Build and trace a list in under 24 hours, start calling the same day
Market coverage Limited to whoever finds you first Full coverage of any market: local, out of state, any county you target

Old Lead Gen vs Skip Tracing + SellerSubmit

Without Skip Tracing

  • Pull an absentee owner list with no phone numbers
  • Send direct mail and wait 2 to 4 weeks for responses
  • Inbound call comes in weeks later, seller has cooled off
  • No way to proactively reach high-motivation sellers
  • Can't target specific distress conditions like tax delinquency
  • Deal flow is unpredictable and hard to scale

Skip Tracing + SellerSubmit

  • Pull targeted list filtered by equity, delinquency, absentee status
  • Bulk skip trace in 24 hours, load phone numbers into dialer
  • Start outreach immediately, same week as list pull
  • Seller responds: send SellerSubmit link right on the call
  • Seller submits photos in under 10 minutes from their phone
  • Offer ready same day, deal moving before competition calls

You Found the Seller. Now Close Fast.

Skip tracing gets you the conversation. SellerSubmit gets you the property data you need to make an offer the same day. White-labeled, $29/mo flat, no per-deal fees.

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