Buyers

How to Vet Cash Buyers Before You Send a Deal

A big buyers list feels valuable, but a list of people who can't actually close is just a list. Vetting buyers before you send them your best deals protects your earnest money, your reputation, and your time.

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7 min read

Every wholesaler eventually has the same experience: a buyer who loved the deal, said they were ready, and then disappeared when it was time to close. The deal falls apart, the seller loses trust, and you may be left explaining to a seller why you couldn't perform.

Vetting buyers won't eliminate that completely, but it makes it much rarer. It also helps you spend your time on the people who are most likely to close.

What "Cash Buyer" Should Mean

Plenty of people call themselves cash buyers. In practice, the term covers very different situations:

The first two can be great. You just need to know which one you are dealing with and whether their funding fits the deal and the timeline.

Ask for Proof of Funds

A proof of funds document is the standard starting point. It is typically a recent bank or brokerage statement, or a letter from a lender, showing the buyer can cover the purchase price. Some things to keep in mind:

Proof of funds is not a guarantee. A buyer can show funds today and spend them tomorrow. It is one signal among several.

Look at Their Track Record

Past behavior predicts future behavior better than a bank statement does. Ask:

  1. What have you bought recently? A buyer who closed several deals in your market in the past year is more credible than one with a story.
  2. Can you share a couple of references? Other wholesalers, a title company, or an agent they have worked with.
  3. Which title company do you use? Buyers with established relationships tend to close more smoothly.
  4. How quickly do you typically close? Compare their answer to what the seller needs.

You can also check public records for recent purchases by the buyer or their entity. Many counties publish deed transfers online, so you can see whether their claims match what they have done.

Pay attention to how they behave. Buyers who respond quickly, ask smart questions, and provide documents without drama are usually the ones who close. Buyers who dodge basic questions usually have a reason.

Make Sure the Deal Fits the Buyer

A qualified buyer can still be the wrong buyer for a specific deal. Confirm their preferences before you send anything:

Sending the right deal to fewer people gets better responses than blasting everyone, and it keeps your best buyers from tuning you out. We cover list segmentation in how to build a wholesale buyers list with email.

Protect Yourself in the Contract

Even a well-vetted buyer should be on paper. Use a written assignment or purchase agreement, collect earnest money from the buyer, and make the deposit terms clear. How earnest money is held and what happens if the buyer backs out is covered in our guide to earnest money in wholesaling. Requirements for contracts and assignments differ by state, so confirm with a local attorney.

Keep Scoring Your List

Vetting does not end once someone is on your list. After each deal, note who responded, who made offers, who closed, and who didn't follow through. Over time you will have a short list of buyers you trust with your best deals, and that group is worth far more than a thousand names you have never tested.

Give Serious Buyers a Deal Worth Their Time

Build a clear, branded buyer package from your seller's photos so qualified buyers can decide quickly.

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